Commercial Eruption

Yoshiko Chuma

Videos

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Commercial Eruption
Video ID number
V00122
Recording date
1982
Video length
8m

Overview

Yoshiko Chuma acts on Andy Warhol's idea of "15 minutes of fame" and translates and exaggerates them into a 1980s logic: the quarter of an hour turns into only 10 seconds that frame the numerous different protagonists’ options to present and merchandise themselves and their role models. The reference to advertising strategies of a culminating capitalism are both critical and ironic.

Details

Title
Commercial Eruption
Performance creator(s)
Yoshiko Chuma
Direction/Choreography
Direction: Yoshiko Chuma
Performance date(s)
1982
Performer(s) and staff
Performers: Edwin Ambrose by Anne Waldmann; Taylor Meade; Christian Marclay; John Nesci with Mary Tepper; Jacob Burckhardt; Andrew Nash; Laura Segal; Bob Holman with Paul Zinkievich, Catherine Zinkievich, Ann Rower, Vito Ricci, Diamond Easter; Eva Maier with a poem by Dr. Heinrich Hoffmann; Vicki Hudspith; Robert Alexander with friends; E.L. Baum with Bill de Palo (Special Effects); Robert Romanolli; Sandy Moore with Helene Jacobs; Liz Pasquale; Zagreus Bowery with Sophie D. Lux; Yvonne Jacquette; Danspace Project St Marks Church – Cynthia Hedstrom with friends, music: Craig Bromberg; Rochelle Kraut; Abigail Child with Tom Cora, Craig Bromberg; Dean Nichols, Selden Cundiff, Fred Lambert; Geoff Davis; B & C Meat Market; John Baumann; Yves Musard; Andrew Horn with Henry Ferree, music: Lenny Pickett; Christopher Knowles; Mimi Gross
Concept:Yoshiko Chuma
Camera: Henry Hills, Jacob Burckhardt
Camera Titles and Post-Production: John Baumann
Produced and edited by Yoshiko Chuma
Genre
Contemporary

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